minorwhite studios inc.

minorwhite studios  //  minorwhite studios is a collective of innovative image makers who produce original image content that can inspire, suggest, and challenge. Each photographer utilizes their own unique cultural experiences and interests to produce truly genuine and fresh imagery. MW's talented staff specializes in architecture, conceptual still life, advertising, and the music and fashion industries. The staff includes documentary image-makers who capture our city, our country and the events that shape our lives.

 
Jan 16 / 4:29pm

SHOLD-It | :15 sec spots

by minorwhite studios, inc.

We produced two :15 spots to build brand momentum and interest for the new accessory product "SHOLD-It". These spots were incorporated in a larger project that included lifestyle still portraits to illustrate the potential uses of this dynamic product.

Director: Bill Sitzmann
DP: Mike Lang
Camera: Kyle Wullschleger
Edit: Torchwerks.
Grip/Electric: 3 Phase
Grip: Blake Harmon
Assist: Jess Ewald
William Hess

More about the product:
"Through sheer magic, this product offers function, fashion and freedom. With a twist, it is magically converted by folding into or out of itself in seconds to reveal either a scarf-like bandolier purse worn across the body, or converted into a handbag to clutch. This year’s premier line will boast all the latest trends in color, pattern and fabric.
One size fits all."